Kansas City, Missouri — Est. 2026
The first family of Kansas City basketball.
The Rush family operation behind NIL representation, player development, travel basketball, and community programming — built in Kansas City, run by the people who lived it.
A name built on the courts of Kansas City.
The Rush name has been written into Kansas City basketball for more than two decades — from Pembroke Hill hardwoods to the jerseys of Mizzou, KU, and the NBA.
Three brothers who lived every level of the game, from city playgrounds to championship floors, now bring that experience home.
Rush Family Legacy Holdings exists to turn that lineage into mentorship, opportunity, and infrastructure for the next generation of KC players.
JaRon Rush
Co-Founder / Head of Skill Development
Career professional player. Founder of League of Shooters. Runs all paid player training.
Kareem Rush
Founder / Head of Business Development
Former NBA guard, Mizzou Hall of Famer. Leads partnerships, brand strategy, and NIL agency.
Brandon Rush
Head of Team Operations
NCAA National Champion. NBA Champion. Leads Rush Bros Elite travel basketball.
Five lanes. One family.
Every vertical answers a different question — how do you get represented, get better, get on a team, give back, or tell the story. Each is led by the brother whose life prepared them for it.
NIL Agency
For-ProfitFull-service NIL representation, deal procurement, contract negotiation, financial literacy.
League of Shooters
For-ProfitElite paid skill development, pro-level shooting and footwork training.
Rush Bros Elite
HybridTravel basketball, two tiers — sponsor-backed community team with scholarships, paid elite team.
Rush Legacy Foundation
501c3Free clinics, camps, financial literacy, NIL education, college prep.
Rush Bros Media
For-ProfitApparel, content, documentary, podcast, brand collaborations.
Rush Bros Elite.
A two-tier travel program where talent — not pay — decides who plays. Built and led by Brandon Rush, with the same standards that took him from Lawrence to a championship.
Community Squad
Sponsor-funded roster. Scholarships available so cost never decides who plays for the family.
Elite Squad
Paid roster. College-exposure focused, national circuit, pro-level coaching standards.
NIL done right.
The NIL era rewards athletes who have someone in their corner who has actually been there. Rush Bros brings real lived experience to every conversation — pro contracts, brand deals, and the hard lessons that come with both.
Deals
Procurement & Negotiation
Brand
Story & Content Strategy
Future
Financial Literacy & Planning
Rush Bros NIL operates under a written conflict-of-interest policy separating agency activities from Rush Legacy Foundation programming.
Rush Legacy Foundation.
Every kid in Kansas City deserves a shot. Not just the ones with the right zip code or the right paycheck. The Rush Legacy Foundation is run by Tye Jacobs and funded entirely by the family operation — built to give the next generation the access we were lucky enough to have.
This program is dedicated to the memory of Mr. Tom Grant and all his family did for us.
- Free youth basketball clinics across KC
- Quarterly skill development camps
- Annual High School Classic tournament
- Financial literacy and NIL education
- College prep and mentorship pipeline